Filling the creative gap.
Consistent reporting, inventory forecasting and programmatic advertising are but a few features of DFP for display and video advertisements. DFP Small Business is a free account when your publication delivers up to 90 million impressions monthly. Publishers must have a Google AdSense account in order to obtain a DFP Small Business account and must abide by Google policies.
Advertising websites get the most value for every impression on every screen with real time competition between ad exchanges and programmatic advertising.
DFP Small Business is a free account provided by Google with highlights such as;
Campaign trafficking and reporting
Scale your advertising business with ease
Reach audiences on every screen