Design your publication with advertising as the key drive
There are many silos in the digital space for website development and management. One department manages the creative appearance, another the front-end development, often another the backend integrations. Ad operation’s is brought in too late to make updates that are complementary to the overall revenue strategy.
If advertising generates the revenue for your website, the publication needs to be designed with advertising as a key drive.
Bringing in Ad Op’s and Tech Op’s early can increase your revenue potential by guiding each department towards optimal support of advertising platforms and advertising revenue.
Digital advertising technology has been evolving rapidly over the past five years. With the inception of online video, programmatic buying, mobile and responsive designs, technology providers have been quickly expanding their offerings to satisfy client needs.
Wired Carbon is able to offer strategic guidance in selecting a product, supporting thorough implementation and tail end management.