Strategy and Tech


There are many silos in the digital space for website development and management. One department manages creative appearance, another front-end development and another backend integrations. This could pose a risk to an organization’s overall revenue strategy as Ad Operations are often brought in too late.

If advertising generates the revenue for your website, the publication needs to be designed with advertising as a key driver.

Bringing in the advertising and tech teams early on can increase your revenue potential by guiding each department towards optimal support of advertising platforms and advertising revenue.

Digital advertising technology has been evolving rapidly over the past five years. With the inception of online video, programmatic buying, mobile and responsive designs, technology providers have been quickly expanding their offerings to satisfy client needs.

Wired Carbon is able to offer strategic guidance in selecting a product, supporting thorough implementation and tail end management.

Key examples of project-based support Wired Carbon can provide include:
  • Website assessment
  • Code best practices
  • Layout advertising best practices
  • Ad server implementation best practices
  • Design consultation and best practices
  • Post launch support and troubleshooting
  • DMP selection support
  • Online data collection assessment

There are unique solutions for each of our clients.

We will work with you to define your specific needs, and then develop the best plan to support your business.

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